Lira

Privacy Policy

Effective 7 September 2026

1. Who we are

Lira is operated by Lira AI LLC, a company registered in the United Arab Emirates. This policy explains what personal data we collect when you use the Lira website and application (the “Service”), why we collect it, and the choices you have.

2. Data we collect

  • Account data — your name, email address, password (stored hashed), phone number if you add one, and two-factor settings.
  • Workspace data — the business details, locations, staff, services, customers, bookings and orders that you and your team enter into your workspace.
  • WhatsApp conversations — messages exchanged between your business and its customers through the WhatsApp Business Platform, including message content, phone numbers, timestamps and delivery status, so that the Service can display them and generate replies.
  • Technical data — IP address, browser and device information, and server logs generated when you use the Service.
  • Cookies — a session cookie to keep you signed in and a preference cookie for your language. We do not use advertising cookies.

3. How we use data

  • To provide, operate and secure the Service, including signing you in and sending one-time codes by email.
  • To deliver and reply to WhatsApp messages on behalf of your business, including AI-assisted replies, bookings and orders that you have enabled.
  • To support you, troubleshoot problems and improve the Service.
  • To comply with law and enforce our Terms of Service.

We do not sell personal data and we do not use your customers’ conversations to advertise to them.

4. Your customers’ data

When a business uses Lira to talk to its customers, that business decides what data is collected and why; Lira AI LLC processes it on the business’s instructions to provide the Service. If you are a customer of a business that uses Lira and have a question about your data, please contact that business first. We will assist them in responding.

5. WhatsApp and Meta

The Service sends and receives messages through the WhatsApp Business Platform operated by Meta Platforms, Inc. Use of WhatsApp is also governed by WhatsApp’s own terms and privacy policy. Lira AI LLC only accesses WhatsApp data that a business has connected to its workspace, and only to provide the Service to that business.

6. Sharing with service providers

We rely on a small number of providers who process data for us under contract: cloud hosting and database providers, an email delivery provider for account emails, Meta for WhatsApp messaging, and AI model providers that generate suggested replies. Each is bound to use the data only to provide their service to us.

7. Retention and security

We keep account and workspace data for as long as your account is active and for a reasonable period afterwards to meet legal obligations, then delete or anonymise it. Data is encrypted in transit, passwords are hashed, and access inside Lira AI LLC is limited to people who need it to operate the Service.

8. Your rights

Subject to applicable law, you may ask us to access, correct, export or delete personal data we hold about you, or object to certain processing. Workspace owners can delete customers, conversations and their workspace from within the Service. For anything else, contact us.

9. Changes

We may update this policy from time to time. The effective date above shows the latest version; material changes will be announced inside the Service.

10. Contact

Questions about this policy can be directed to Lira AI LLC, United Arab Emirates.